How Online Reviews Affect My Clients

February 11th, 2016

 

Yelp reviews

I have numerous online profiles where clients can review me and the main benefit is so that future clients can see how I perform when they make a decision on whether or not to work with me. It is important to see loan officer online reviews. Just a few of the places that you can see reviews are Yelp, Zillow, Google and Redfin. But now I see that these reviews have brought other benefits to my clients, as well as myself.

I recently had a surprise from several listing agents who were fielding an offer that a few buyer clients of mine had made and these realtors would usually call me and grill me about what type of company I work for, how experienced I am, and try to vet how good I am. But a few listing agents have told me recently that they had already searched for me online and found all of my reviews and were very receptive to my client’s offer and felt very comfortable with me as the lender as a result of being able to see transparent reviews online. The sellers comfort with the buyers choice of lender is usually very important, so this was an unintended benefit to my clients that I had never thought about when I originally started getting online reviews.

I had only anticipated a benefit of online reviews being clients finding me and seeing transparent reviews about me, and my creating a new channel to develop client relationships. I did not realize that other business professionals associated with the real estate transaction in my industry would be looking at me online as well.

I’m sure there are other unintended benefits as well. But the bottom line is that nothing shines the light on someone’s performance as a service provider like transparent reviews by people who have worked with that person. More and more people want to learn about how someone performs before they make a decision to engage in a transaction with them. Online reviews are the only way they can do that. Does your service provider have online reviews? If every single mortgage loan officer had online reviews maybe we would not hear so much about the delays and last minute problems you hear so much about.

Brian Martucci is a loan officer for Capital Bank Home Loans, a division of Capital Bank, N.A. He has been in the mortgage industry since 1986 and has served in a number of roles, including loan processor, loan officer, mortgage broker, branch manager, and vice president. Brian Martucci – NMLS# 185421. His opinions do not necessarily reflect the opinions and beliefs of Capital Bank Home Loans or Capital Bank. Capital Bank, N.A.- NMLS# 401599. Click here for the Capital Bank, N.A. “Privacy Policy”.​

Tags: , , ,

Bookmark and Share

Leave a Reply