Choose Your Lender Based on the Three D’s: Doughnuts, Drinks, and Dinner!

June 19th, 2016

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According to Realtor Magazine, 72% of the time, buyers use the lender that the agent refers. How do lenders meet realtors to get those referrals? Lenders can meet realtors through many methods, but a common one is to ply them with what I like to call the three D’s, bringing doughnuts to the weekly realtor meeting, picking up the tab for drinks, or buying a realtor dinner. The endgame is to make a realtor like you and hope that they become a referral source. Is there a better way? Read the rest of this entry »

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