Forbes Magazine – What Is A Loan Originator?

November 7th, 2016

brian-martucci-forbes-mortgage-loan-originatorA Loan Originator or Mortgage Loan Originator (MLO) is the front door to the mortgage getting process. An MLO has two jobs; the first is to persuade you that their lending prowess is your best borrowing option. The second is to help you navigate your way to the closing table. A Loan Originator is a salesperson first and a loan approval chaperon second.

According to 30 year mortgage originations veteran Brian Martucci; “A mortgage loan originator is someone in a sales role whose primary job is to originate residential mortgage loans, educate the consumer and to help process and close the loan.” There you go.

Click to read full article on Forbes.com.

Bookmark and Share

Is Your Loan Officer A Salesperson?

October 1st, 2012

I think it is important to remind everyone every now and again that the mortgage business, at the end of the day, is a sales business. And loan officers are salespeople. We are trained as salespeople. We are incentivized as salespeople. Within the corporate hierarchy we are known solely as salespeople. But the consumer seems to forget that they are dealing with salespeople. I am not saying Read the rest of this entry »

Bookmark and Share