Blog Category: loan officers

November 7th, 2016 Forbes Magazine
November 7th, 2016

Forbes Magazine – What Is A Loan Originator?

A Loan Originator or Mortgage Loan Originator (MLO) is the front door to the mortgage getting process. An MLO has two jobs; the first is to persuade you that their lending prowess is your best borrowing option. The second is to help you navigate your way to the closing table. A Loan Originator is a salesperson first and a loan approval chaperon second.

According to 30 year mortgage originations veteran Brian Martucci; “A mortgage loan originator is someone in a sales role whose primary job is to originate residential mortgage loans, educate the consumer and to help process and close the loan.” There you go.

Click to read full article on Forbes.com.

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October 1st, 2012 limited time offer deal of the day
October 1st, 2012

Is Your Loan Officer A Salesperson?

I think it is important to remind everyone that the mortgage business, at the end of the day, is a sales business. And loan officers are salespeople. We are trained as salespeople. We are incentivized as salespeople. Within the corporate hierarchy we are known solely as salespeople. But the consumer seems to forget that they are dealing with salespeople. Read More

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