
Choose Your Lender Based on the Three D’s: Doughnuts, Drinks, and Dinner!
According to Realtor Magazine, 72% of the time, buyers use the lender that the agent refers. How do lenders meet realtors to get those referrals? Lenders can meet realtors through many methods. A common one is to ply them with what I like to call the three D’s. Bringing doughnuts to the weekly realtor meeting. Picking up the tab for drinks. And buying a realtor dinner. The endgame is to make a realtor like you and hope that they become a referral source. Is there a better way? Read More