Blog Category: sales techniques

limited time offer deal of the day

Is Your Loan Officer A Salesperson?

I think it is important to remind everyone that the mortgage business, at the end of the day, is a sales business. And loan officers are salespeople. We are trained as salespeople. We are incentivized as salespeople. Within the corporate hierarchy we are known solely as salespeople. But the consumer seems to forget that they are dealing with salespeople. Read More